Candy Fashion Dolls' Story



She was “the dream of every girl”, and for 1962 priced quite expensively at $12.95. Despite the price tag she was a good seller, most likely due to her ability to pose and “the world’s most exquisite clothing” that came with each doll set. Candy Fashion was made by Deluxe Reading Co. and came in a large box that included four detailed outfits, complete with accessories, and three dress forms/mannequins to display her beautiful dresses. Like all Deluxe Reading toys Candy was sold in grocery stores.

Deluxe Reading Co. went out of business in 1972 due to a clerical error that forced the company into bankruptcy, though in the 50’s and 60’s this was the biggest toy plant in the US which was located in NJ.

In 2006 Charisma Brands released several limited edition reproductions of Candy Fashion dolls. Some of them can still be purchased new via Paradise Galleries website. The original Candy doll was 22” and marked “HH” in the back of her head. She was jointed at the neck, shoulders, elbows, hips and knees. She also had sleep eyes and rooted hair. Reproduction dolls are 18” tall, have the same type jointed body as the original doll, but stationary glass eyes and a wig.


This photo shows well the difference in height between the original and the reproduction Candies, which is 4". They could be sisters with some age difference, mother and teenage daughter, or even friends if one is quite tall and the other much shorter lol. (Vintage Candy is wearing her original dress, the repro Candy is wearing her original Paisley blouse and jeans made by me.)

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